Case Studies

Unifying Credit Card Loyalty Programs

Kunai helps a major credit card network consolidate fragmented loyalty programs into a seamless, card-linked experience.

The Client

A major credit card network

Their Goal

Make it easier for customers to manage multiple loyalty accounts and point balances from a single place to improve the overall utilization of the various rewards programs on their platform.

By creating a unified loyalty platform, Kunai helped the credit network enhance its value proposition to both merchants and consumers, positioning them as a leader in the evolving landscape of customer rewards and engagement."

The Challenge

A large number of merchants host rewards programs linked to our client’s card network. Kunai was challenged to unite all these diverse loyalty programs under a single, user-friendly interface while maintaining the integrity of each individual merchant’s offerings. The system needed to integrate seamlessly with the existing payment infrastructure, provide real-time point balance updates, and offer flexibility in point redemption—all while ensuring a smooth experience for both customers and merchants.

Kunai Approach

Kunai combined cutting-edge technology with deep industry understanding to create a win-win scenario for all stakeholders in the payment ecosystem, driving value for the credit network, merchants, and consumers alike.

Highlights:

Design & Development of Full Stack Solution
Centralized Platform for Securely Linking Loyalty Programs
Robust APIs for Real-Time Data Exchange
Merchant-facing Applications including Poynt POS Terminal Flow, Barcode Scanning, Discounting and Customer Enrollment
Customer-facing Applications including an iOS Grocery App, Choose Payment Method and Real-time Points & Redemption
Payment Integration for Currency, Points or Mixed Payment
Compliance & Data Governance
Testing & Quality Assurance

Results

This groundbreaking platform transformed how customers interact with merchant rewards, significantly enhancing engagement and simplifying point redemption. For merchants, the system offered a streamlined way to manage their loyalty programs and engage with customers, leading to increased program adoption and customer loyalty.

This case study exemplifies Kunai's ability to deliver innovative solutions that address complex challenges in the financial and retail sectors. By creating a unified loyalty platform, Kunai helped the credit network enhance its value proposition to both merchants and consumers, positioning them as a leader in the evolving landscape of customer rewards and engagement.

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