The idea was to introduce a friendly and easy-to-understand investing experience to Black Americans. By presenting a transparent and simple interface, Stackwell could disseminate the tools, knowledge, and guidance to help close the racial wealth gap.
Many Black Americans today have been citing technology-based assets as their first investment experience. This could be a potentially very dangerous decision due to unreliable, but highly persuasive social media influences. However, this trend is symptomatic of a more positive outcome: there is more discourse regarding investing amongst Black Americans and their loved ones.
Should an accessible platform like the Stackwell app be introduced to Black communities, it could prove to be a powerful vehicle for wealth generation in Black communities across the United States.
It was during this time that Stackwell approached Kunai in 2021 to help design, build, and deploy the Stackwell App.
“I knew that the rest of the leadership and I were on-board before the meeting even ended. That’s a vision and a cause that you don’t often get the chance to really contribute to. Trevor and the Stackwell team had a grand vision that we wanted to support. Man, what a privilege,” says Omeid Eshraghi, Senior Product Manager at Kunai.
Kunai’s proven track record of building and launching fintech products for Fortune 500 companies as well as their deep expertise with the necessary integrations and platforms to build the Stackwell app made them the perfect development team to tackle this project.