During the past few years, Kunai has worked on several automation projects with a variety of clients, but few have had a higher impact than their partnership with Client’s commercial sales organization.
Kunai designed and developed a top-to-bottom solution that included back-end data integration, cloud-hosting implementation, and front-end application design development.
Sales executives could now take immediate action on sales accounts thanks to real-time critical data and live analytics, reports that previously took weeks to complete and process were now being fed into the automation engine at breakneck speeds, and the final dashboard enabled sales executives to run models that could forecast future results based on existing trends.
Thanks to the KPI trackers, Client could see the improvements in real-time and inform future decisions for growth.
The new tracking helped Client A/B test various layouts and changes, showing them that the modernized systems and designs increased user utilization of Client’s offers ecosystem and usability of ‘locate specific offers’ feature by 120%.
The updated systems freed up the time and resources Client required to make more meaningful offers to their B2B clientele. With on-demand information and actionable insights, Client has been able to curate highly relevant discounts and deals, gaining an edge over their competitors who may still provide generic, blanket offers.
“Working with Client was an extraordinary opportunity for us at Kunai to expand our horizons and peer into the complexities of what makes an industry giant tick. We can’t wait to see where our collaboration takes us next.” - Sandeep Sood, CEO at Kunai.