Case Studies

Increasing Customer Acquisition by 66%

Kunai helps an international neobank dramatically accelerate growth with faster onboarding

The Client

A major international neobank

Their Goal

Dramatically increase new customer acquisition by improving the customer onboarding experience across multiple countries

The dramatic increase in new customers acquired demonstrates the impact that a well-executed, locally tailored digital solutions can have in the competitive neobanking sector. Through this collaboration, Kunai once again proved its ability to drive tangible business results through its innovative approach and full-stack knowledge."

The Challenge

Rethink, redesign and reengineer the current customer onboarding process, creating a seamless user-friendly experience that was not only secure but could also work across languages, currencies and regulatory environments.

Kunai Approach

Kunai combined cutting-edge technology with deep industry understanding across multiple markets.

Highlights:

Multi-country User Research and Regulatory Analysis
Mobile-first UX / UI Master Design & Localizations
Technical Reengineering & Scalable, Secure Cloud Architecture
Country-Specific Compliance Integration of KYC, Digital Identity and Privacy
Performance Optimization & Load Testing
In-market User Testing & Conversion Optimization
Seamless Deployment & Real-Time Monitoring and Performance Tracking
Knowledge Transfer, Documentation & Training

Results

This collaboration led to a remarkable 66% year-on-year increase in new customer acquisitions, with 3.8 million users onboarded in just three months. The streamlined onboarding process not only accelerated user acquisition but also set a solid foundation for improved customer retention. By creating a positive first impression, the new onboarding flow contributed to stronger user engagement and loyalty.

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