Creating a Better SMB Loyalty Platform

The Client 

One of the world’s largest credit card networks

Their Goal

Improve loyalty and retention of small business customers by significantly improving the SMB benefits and rewards program. In particular, the existing rewards system was cumbersome and time-consuming, and it would often take a merchant months to onboard or launch new campaigns. This inefficiency was particularly problematic for smaller merchants who lacked the resources to navigate complex processes.

Kunai broke new ground by becoming the first consultancy ever trusted to host and operate client-facing software in the institution's history. This unprecedented level of trust speaks volumes about Kunai's expertise in security, compliance, and reliable service delivery."

The Challenge

Create a new rewards platform that was both user-friendly and secure, capable of handling sensitive financial data while offering the flexibility to launch diverse rewards campaigns quickly.

Kunai Approach

Kunai combined cutting-edge technology with deep industry understanding to build a self-service platform that democratized access to sophisticated rewards campaigns, allowing businesses of all sizes to compete effectively in the loyalty space.

Highlights: 

• User Research & Problem-Solution Analysis
• Design & Development of Full Stack Solution including Self-Service Application Interface, Merchant Campaign Builder and RESTful APIs
• Secure Cloud Architecture, Hosting & End-to-End Data Encryption
• Improved Workflows for Partner Integration & Analytics
• Compliance & Data Governance (PCI-DSS, GDPR, etc.)
• Testing & Quality Assurance 
• Dedicated Support Team for Merchant Assistance 
• Knowledge Transfer, Documentation & Training